New Market Entry Feasibility & Pricing Survey

Thanks for taking a few minutes to share how you currently handle (Replace with category, e.g., 'expense reporting') and what you'd want from a new option. This takes about 6-7 minutes and helps shape whether and how we enter your market.

Before today, had you heard of (Replace with your brand/product name)? (Template note: replace with the specific brand being tested for this market.)

• Never heard of it
• Heard the name but know little
• Somewhat familiar
• Very familiar, know what it does

What do you currently use to handle (Replace with the job-to-be-done, e.g., 'cross-border payments')?

• (Replace with Competitor A)
• (Replace with Competitor B)
• (Replace with Competitor C)
• In-house / manual process
• A generic tool not built for this
• We don't currently address this need

In the last 3 months, how well has your current approach met your needs?

Rank these factors by how much they'd influence your choice of a solution in this category (top = most influential).

1. Price
2. Ease of switching / setup time
3. Reliability or accuracy
4. Customer support
5. Integration with tools we already use
6. Brand trust / reputation

How likely are you to switch away from your current approach in the next 12 months, regardless of what replaces it?

Probe the real barrier behind their switching likelihood score. If low, find out whether it's contract lock-in, cost of change, distrust of new entrants, lack of a compelling alternative, or something else — anchor on their current approach named earlier. If high, find out what would need to be true for them to actually pull the trigger, and whether they've looked at alternatives already. If they mention a specific past bad experience switching tools, ask what happened.

Now think about a new solution like this one for (Replace with category).

• At what monthly price would this be so cheap you'd question its quality or reliability?
• At what monthly price would this be a bargain — great value for the money?
• At what monthly price would this start to feel expensive, though you'd still consider it?
• At what monthly price would this be so expensive you would not consider it at all?

How much do you agree with each statement about a new entrant in this category?

Based on what you know so far, how likely would you be to try (Replace with brand/product name) if it launched in your market?

Which best describes your organization's size?

• 1-10 employees
• 11-50 employees
• 51-200 employees
• 201-1000 employees
• 1000+ employees
• Prefer not to say

Which region best describes where you're based?

• (Replace with Region A)
• (Replace with Region B)
• (Replace with Region C)
• Other
• Prefer not to say

That's everything — thank you! Your answers will feed directly into our market entry and pricing analysis for this region, alongside responses from others in your industry.