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Pricing & Packaging

Pricing Plan Naming and Tier Structure Comprehension Study

Tests whether prospects can correctly interpret your plan names, pick the tier that actually fits them, and understand what changes when they upgrade. Built for pricing and product teams evaluating a new plan lineup before launch, with an AI follow-up that digs into exactly which name or feature line caused hesitation or a wrong guess.

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設問の例

テンプレートの内容をプレビューできます。すべての設問は公開前に自由に編集できます。

全13問・約7分
Q01
メッセージ

Thanks for taking a look at our pricing plans! We're testing whether the plan names and tiers make sense at a glance — there are no wrong answers, we just want your honest first impression. Your responses are completely confidential and anonymized. About 5-6 minutes.

Q02
テキストハイライト

Read the plan lineup below the way you would if you landed on our pricing page. Highlight any words, phrases, or numbers that feel confusing, vague, or unclear.

Basic — $12/mo — For individuals getting started. Includes core features and email support. Plus — $29/mo — For small teams that need more. Includes everything in Basic, plus collaboration tools and…

Q03
選択式必須

Based on what you just read, which plan would you personally choose?

  • Basic
  • Plus
  • Pro
  • Enterprise
  • None of these fit me
Q04
オピニオンスケール必須

How confident are you that the plan you picked is actually the best fit for your needs?

スケール: 1 – 7
最小:Not confident at all最大:Extremely confident
Q05
選択式必須

Separately from your own pick — which plan do you think is designed for a business or user profile like yours?

  • Basic
  • Plus
  • Pro
  • Enterprise
  • Not sure
Q06
マトリクス必須

For each plan, how clear is the name and description on its own — before comparing it to the others?

4行 × 5列
  • Basic
  • Plus
  • Pro
  • Enterprise
列: Very unclear · Somewhat unclear · Neutral · Somewhat clear · Very clear
Q07
ランク付け

Rank these plan names from most confusing to least confusing.

  1. Basic
  2. Plus
  3. Pro
  4. Enterprise
ドラッグして順位を付ける
Q08
オピニオンスケール必須

Thinking about the plan you chose — how clear is it what you'd actually gain by upgrading to the next tier up?

スケール: 1 – 5
最小:Not clear at all最大:Completely clear
Q09
AIインタビュー

Have the respondent walk through their reasoning for the plan they chose versus the plan they thought was 'meant for them' — probe any gap between those two answers. Anchor on any word, price, or feature line they highlighted as confusing, and ask what specific change to the name or description would have made the right plan obvious immediately. If they said the upgrade path was unclear, ask what they expected to gain from upgrading versus what the copy actually promised.

Q10
選択式

What would most convince you to move to a higher tier in the future?

  • A specific feature I need becomes available
  • My usage or team size grows
  • A clearer explanation of what I'd gain
  • A lower price for the next tier
  • Nothing would convince me right now
Q11
選択式

Which best describes the size of your organization?

  • Just me
  • 2-10 employees
  • 11-50 employees
  • 51-200 employees
  • 201+ employees
  • Prefer not to say
Q12
選択式

What best describes your role in choosing or approving software purchases?

  • Sole decision-maker
  • Primary decision-maker, others weigh in
  • One of several evaluators
  • I influence but don't decide
  • I don't buy software for my org
  • Prefer not to say
Q13
メッセージ

That's everything — thank you! Your answers, along with what you highlighted, will directly shape how we name and describe our plans before this lineup goes live.

含まれる機能

  • AIによる深掘り

    自由回答に合わせてAIが追加で質問し、固定のフォームでは拾えない具体的な内容を引き出します。

  • 注意確認設問

    急いだ回答や質の低い回答者を除外する仕組みを標準で備えています。

  • AIが作成する設問文

    文言、設問の順序、条件分岐をAIが調査の目的に合わせて作成します。

  • 自動レポート

    回答が集まると、テーマ、引用、わかりやすい要約が自動で作成されます。

他ツールとの比較

ほかのアンケートツールで最も近いテンプレートを調べました。それぞれの優れている点と、このテンプレートがさらに踏み込んでいる点をまとめています。

このテンプレートを選ぶ理由

  • Includes a ranking question that forces respondents to rank plan names from most to least confusing, plus a matrix rating the clarity of each plan name/description in isolation
  • Pairs a multiple-choice pick of 'which plan would you choose' with a separate multiple-choice on which plan is 'designed for a business like yours,' surfacing mismatches between self-selection and intended fit
  • Has a dedicated AI follow-up interview step that adaptively digs into exactly which name or feature line caused hesitation or a wrong guess, something a static form can't do
  • Captures respondent context (org size, purchasing role) and rating-scale confidence ratings, letting a pricing team segment where naming confusion is worst

QuestionPro

Concept Evaluation and Pricing Study Survey Templates

This is a general concept-evaluation and pricing-study template rather than one built specifically around plan-name comprehension or tier-upgrade logic. It reads as a fielding-ready template on an established enterprise survey platform, but it's positioned as a broad pricing/concept-testing tool, not a naming-clarity or tier-structure diagnostic. Teams would likely need to heavily customize it to test whether respondents correctly interpret specific plan names.

優れている点

  • Backed by a mature, enterprise-grade survey platform with broad question-type and logic support
  • Likely reusable across many pricing/concept-testing use cases beyond plan naming
  • Probably supports standard skip logic and reporting dashboards typical of QuestionPro templates

物足りない点

  • No adaptive AI follow-up to probe which specific plan name or feature line caused confusion — respondents' reasoning is left unexplored
  • No voice AI interview or guided screen-share task option for a richer comprehension check
  • No transparent, publishable prompt methodology or automated per-response quality scoring like QuestionPunk provides

よくあるご質問

「Pricing Plan Naming and Tier Structure Comprehension Study」テンプレートにはどのような設問が含まれていますか？

すぐに使える設問が13問含まれており、最初の設問は次のとおりです：「Thanks for taking a look at our pricing plans! We're testing whether the plan names and tiers make sense at a glance — t…」・「Read the plan lineup below the way you would if you landed on our pricing page. Highlight any words, phrases, or numbers…」・「Based on what you just read, which plan would you personally choose?」。すべての設問は上でプレビューでき、自由に編集できます。

このアンケートの回答にはどのくらい時間がかかりますか？

回答者は通常、13問を約7分で回答し終えます。

テンプレートは編集できますか？

はい。公開前であれば、すべての設問、選択肢、順序を編集できます。設問の追加や削除のほか、調査の目的に合わせた作り直しをAIエディターに依頼することもできます。

このテンプレートは無料で使えますか？

はい。エディターで開けば、すぐに編集を始められます。お試しにアカウントは不要で、無料プランでアンケートを公開できます。

公開の準備はできましたか？

このテンプレートをエディターで開いてみてください。最初の回答者が目にする前に、すべてを自由に変更できます。

このテンプレートを使う無料で始める

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