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Industry-Specific

Sponsorship Satisfaction & Renewal Survey

Measures how satisfied sponsors and partners are with the visibility, value, and support they received — covering perceived ROI, benefit prioritization, and renewal intent — with an AI follow-up that surfaces the specific reasons behind a sponsor's likelihood to renew or recommend, beyond a single satisfaction score.

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設問の例

テンプレートの内容をプレビューできます。すべての設問は公開前に自由に編集できます。

全14問・約7分
Q01
メッセージ

Thanks for partnering with us as a sponsor! We'd like to understand how the sponsorship has worked out for you and where we can improve for next time. Your responses are completely confidential and anonymized. This will take about 5-6 minutes.

Q02
選択式必須

Which sponsorship tier or package do you currently hold with us? (Template note: replace these tier names with your own sponsorship levels before launching.)

  • Title/Presenting sponsor
  • Gold/Premier sponsor
  • Silver sponsor
  • Bronze/Community sponsor
  • In-kind sponsor
  • Other
Q03
オピニオンスケール必須

Overall, how satisfied are you with this sponsorship?

スケール: 1 – 7
最小:Not at all satisfied最大:Extremely satisfied
Q04
マトリクス必須

How did the sponsorship perform on each of the following?

6行 × 5列
  • Brand visibility and exposure
  • Audience quality and reach
  • Return on investment / business results
  • Communication and responsiveness from our team
  • Event execution and delivery
  • ほか1件
列: Poor · Below expectations · Met expectations · Exceeded expectations · Far exceeded expectations
Q05
評価スケール必須

How would you rate the account support you received from our sponsorship team?

範囲: 1 – 5
最小:Poor最大:Excellent
Q06
ポイント配分必須

You have 100 points to allocate across the value you actually got from this sponsorship. Put more points on what mattered most to your organization.

  • Brand exposure and visibility
  • Lead generation / new business
  • Networking with other partners
  • Hospitality and entertainment for guests/clients
  • Thought leadership / content opportunities
  • Community goodwill and brand alignment
100ポイントを配分
Q07
オピニオンスケール必須

How likely are you to recommend sponsoring (Replace with event/organization name) to a peer in your industry?

スケール: 0 – 10
最小:Not at all likely最大:Extremely likely
Q08
選択式必須

How likely are you to renew or increase your sponsorship next year?

  • Definitely will renew or increase
  • Probably renew at the same level
  • Undecided
  • Probably will not renew
  • Definitely will not renew
Q09
AIインタビュー

Probe the reasoning behind the respondent's recommendation and renewal answers. If the score was low or renewal is uncertain, identify the specific moment or interaction that shaped that view (e.g., a delivery gap, poor communication, unclear ROI) and what change would move them toward renewing or increasing spend. If the score was high, find out which specific benefit drove the most measurable value for their organization so it can be protected in future packages.

Q10
ベスト・ワースト選択（MaxDiff）必須

Looking ahead to future sponsorship packages, which of these benefits matter most and least to your organization?

  • Logo placement across event materials
  • VIP hospitality and guest experiences
  • Speaking or panel opportunities
  • A dedicated account manager
  • Data and analytics on audience reach
  • Social media promotion
  • On-site activation or booth space
  • Exclusive category rights (no competitors)
各セットで最も良いもの・最も悪いものを選択最も良い:Most valuable to us最も悪い:Least valuable to us
Q11
自由回答（長文）

What's one thing we could change about this sponsorship that would make the biggest difference to you?

Q12
選択式

Roughly how large is your organization?

  • 1-50 employees
  • 51-200 employees
  • 201-1,000 employees
  • 1,000+ employees
  • Prefer not to say
Q13
選択式

Which best describes your role in managing this sponsorship?

  • Marketing
  • Sales / business development
  • Executive leadership
  • Community / CSR
  • Other
  • Prefer not to say
Q14
メッセージ

That's everything — thank you! Your feedback goes directly into how we design and price sponsorship packages, and someone from our partnerships team may follow up on anything you flagged.

含まれる機能

  • AIによる深掘り

    自由回答に合わせてAIが追加で質問し、固定のフォームでは拾えない具体的な内容を引き出します。

  • 注意確認設問

    急いだ回答や質の低い回答者を除外する仕組みを標準で備えています。

  • AIが作成する設問文

    文言、設問の順序、条件分岐をAIが調査の目的に合わせて作成します。

  • 自動レポート

    回答が集まると、テーマ、引用、わかりやすい要約が自動で作成されます。

他ツールとの比較

ほかのアンケートツールで最も近いテンプレートを調べました。それぞれの優れている点と、このテンプレートがさらに踏み込んでいる点をまとめています。

このテンプレートを選ぶ理由

  • Goes beyond a single satisfaction score by combining an opinion-scale rating, a matrix breakdown of specific sponsorship elements, and a constant-sum allocation to pinpoint where perceived ROI actually comes from.
  • Includes an AI follow-up interview that specifically probes the reasoning behind a sponsor's recommendation and renewal answers, surfacing the 'why' behind the numbers rather than leaving it to guesswork.
  • Uses a max-diff exercise to prioritize which future sponsorship benefits matter most, giving renewal-planning teams a ranked view instead of just open-ended wishlists.
  • Captures renewal intent, account support ratings, and organizational context (tier, org size, role) in one flow, so results can be segmented by sponsor type without extra surveys.

Jotform

Sponsorship Satisfaction Survey Form Template

A fielding-ready form template built on Jotform's drag-and-drop form builder, aimed at collecting sponsor feedback. It's a static questionnaire designed for quick deployment and easy customization rather than deep follow-up analysis. Good for basic satisfaction capture but not built to explain the 'why' behind scores.

優れている点

  • Easy to customize using Jotform's widely-used drag-and-drop builder
  • Quick to deploy as a standalone form without additional setup
  • Familiar, low-friction format for sponsors to fill out

物足りない点

  • Static question set with no adaptive AI follow-up to probe individual responses
  • No built-in mechanism to surface the specific reasons behind renewal or recommendation likelihood
  • No published methodology or automated per-response quality scoring

Typeform

Sponsorship Satisfaction Survey Template

A conversational-style, fielding-ready template using Typeform's one-question-at-a-time format, which tends to improve completion rates for sponsor feedback. It's still a fixed question flow, so it can't adapt based on what a sponsor actually says. Best suited for a clean, on-brand satisfaction snapshot rather than root-cause analysis.

優れている点

  • Polished, on-brand conversational UI known for strong completion rates
  • Simple to launch and share as a standalone survey link
  • Clean visual design suited for external sponsor audiences

物足りない点

  • No adaptive AI follow-up questioning — the question path is fixed regardless of answers
  • No option for guided voice interviews or screen-share tasks with sponsors
  • No transparent prompt methodology or automated quality scoring of open responses

よくあるご質問

「Sponsorship Satisfaction & Renewal Survey」テンプレートにはどのような設問が含まれていますか？

すぐに使える設問が14問含まれており、最初の設問は次のとおりです：「Thanks for partnering with us as a sponsor! We'd like to understand how the sponsorship has worked out for you and where…」・「Which sponsorship tier or package do you currently hold with us? (Template note: replace these tier names with your own…」・「Overall, how satisfied are you with this sponsorship?」。すべての設問は上でプレビューでき、自由に編集できます。

このアンケートの回答にはどのくらい時間がかかりますか？

回答者は通常、14問を約7分で回答し終えます。

テンプレートは編集できますか？

はい。公開前であれば、すべての設問、選択肢、順序を編集できます。設問の追加や削除のほか、調査の目的に合わせた作り直しをAIエディターに依頼することもできます。

このテンプレートは無料で使えますか？

はい。エディターで開けば、すぐに編集を始められます。お試しにアカウントは不要で、無料プランでアンケートを公開できます。

公開の準備はできましたか？

このテンプレートをエディターで開いてみてください。最初の回答者が目にする前に、すべてを自由に変更できます。

このテンプレートを使う無料で始める

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