Finance & Insurance

Captures how borrowers experienced applying for a mortgage — from documentation and communication to rate transparency and closing timeline — for lenders and brokers who want to cut friction out of the process. An AI follow-up interview digs into the single biggest pain point each borrower hit, reconstructing exactly what happened instead of a vague complaint.

Measures how business borrowers experienced applying for and repaying an equipment loan — from why they picked the lender to how clear the terms felt — for lenders and finance teams tracking borrower experience. An AI follow-up interview reconstructs the actual decision journey and the moment borrowers almost walked away.

Measures how customers actually use your mobile banking app — login, transfers, bill pay, deposits — and where friction shows up, paired with a prioritization exercise for what to fix next. An AI follow-up interview reconstructs a real recent session in detail, surfacing the exact moment things broke down instead of vague complaints.

Captures how people actually budget, save, and handle debt month to month, how much financial stress they carry, and how they prioritize competing money goals. Built for banks, fintech apps, and financial coaches benchmarking real behavior instead of stated intentions. An AI follow-up interview digs into the story behind their stress level and top goal — what's blocking progress and what's actually working.

Measures how policyholders perceive their fire insurance coverage, pricing, and claims experience, and what drives renewal or switching decisions. Built for insurers and brokers benchmarking product-market fit, with an AI follow-up that reconstructs the real story behind a claim or a low renewal score instead of just the rating.

Measures how homeowners and renters perceive flood risk, what actually drives them to buy, renew, or skip flood insurance, and how they react to different premium price points. An AI follow-up interview reconstructs the real story behind each respondent's most recent coverage decision instead of just the policy status they select — ideal for insurers, agents, and public risk-communication teams.

Measures how well a business insurance policy actually protects the company — premium value, policy clarity, broker responsiveness, and claims handling — built for insurers, brokers, and risk managers benchmarking client experience. The AI follow-up interview reconstructs what really happened during a claim or renewal decision, going beyond a satisfaction score to the specifics.

Measures how policyholders experience their insurance agent — responsiveness, product knowledge, coverage fit, and claims support — with an AI follow-up that digs into the specific moment that shaped their trust (or distrust) in the agent. Built for agencies and carriers running periodic agent scorecards.

Measures how policyholders feel about their coverage, premium value, and claims experience, and gauges renewal intent before it turns into churn. An AI follow-up digs into the real story behind a recent claim or renewal decision, surfacing friction points a rating scale alone would miss. Built for insurers and brokers tracking retention and satisfaction.

Measures how applicants experienced your loan process — from submitting documents to hearing a decision — covering clarity, speed, effort, and satisfaction. An AI follow-up interview reconstructs the exact moment the process broke down for frustrated, denied, or low-effort applicants, giving lenders concrete fixes instead of vague complaints.

Measures financial confidence, budgeting habits, and money stress for everyday consumers, with an AI follow-up that digs into the real story behind their biggest financial worry instead of a generic rating.

Measures how households actually track spending, allocate income, and cope with shortfalls — not just what they intend to do. Includes a spending trade-off exercise, a priority ranking of financial goals, and an AI follow-up interview that reconstructs the last time the budget broke down and what would have prevented it.

Maps what insurance policies people carry, how much they spend and on what, and how they perceive value and price fairness — with an AI follow-up interview that uncovers the real trigger behind a recent or considered provider switch, not just the stated reason.

Measures awareness, trust, usage, and barriers around stablecoins and instant payment options like Zelle, FedNow, and crypto wallets — built for banks, fintechs, and payment providers assessing product-market fit. An AI follow-up interview digs into the real experience behind each respondent's trust score and top-ranked barrier, revealing what would actually move them to adopt or switch.

Measures how prepared people feel for retirement — perceived savings adequacy, understanding of plan mechanics, and where they turn (or don't turn) for advice. Built for financial services, benefits, and wealth-management teams. An AI follow-up probes the reasoning behind the respondent's confidence score, surfacing the specific knowledge gaps and unmet advice needs that generic satisfaction scores miss.

Measures how clients experience their financial advisor relationship — communication cadence, clarity of the financial plan, understanding of fees, and confidence in the guidance received. An AI follow-up digs into the reasoning behind confidence scores so advisory firms can see exactly what builds or erodes trust, not just a number.

Measures how clients rate your firm's advice quality, deadline reliability, fee transparency, and year-round value beyond tax season. Built for accounting and bookkeeping firms running annual or post-engagement check-ins, with an AI follow-up that digs into the specific interaction behind a client's satisfaction score instead of generic praise or complaints.

Measures new and early-stage crypto users' comprehension of gas fees, blockchain networks, and wallet/dApp permissions to identify knowledge gaps and UX friction points in Web3 onboarding flows.

Assesses treasury risk visibility, counterparty exposure management practices, and control effectiveness. Designed for treasury, risk, and front-office professionals to benchmark current capabilities and prioritize improvements.

Measures auto insurance policyholders' attitudes toward usage-based insurance (UBI) programs, covering perceived fairness, privacy comfort, feature preferences, discount expectations, and enrollment intent across current, former, and prospective telematics users.