QuestionPunkQuestionPunk
無料で始める
すべてのテンプレート
Market Research

Consumer Market Research Survey

A general-purpose consumer study covering category usage, brand awareness, buying criteria, and willingness to pay — the workhorse market research questionnaire, upgraded with unaided-first question order, a screener, and AI probing of the purchase story behind the checkboxes.

このテンプレートを使うほかのテンプレートを見る

設問の例

テンプレートの内容をプレビューできます。すべての設問は公開前に自由に編集できます。

全10問・約6分
Q01
メッセージ

This is a short study about how you choose and buy products in this category. Your individual answers stay anonymous and are combined with hundreds of others. About 6 minutes.

Q02
選択式必須

When did you last purchase in this category?

  • In the past month
  • In the past 6 months
  • In the past year
  • Longer ago
  • Never
Q03
自由回答（短文）必須

When you think of this category, which brands come to mind first? (List up to three, in the order they occur to you.)

Q04
選択式必須

Which of these brands have you heard of? Select all that apply.

  • (Replace with your brand)
  • (Replace with competitor A)
  • (Replace with competitor B)
  • (Replace with competitor C)
  • (Replace with competitor D)
Q05
ランク付け必須

Rank what matters most when you choose in this category.

  1. Price
  2. Quality and durability
  3. Brand reputation
  4. Reviews and recommendations
  5. Convenience and availability
  6. Ethics and sustainability
ドラッグして順位を付ける
Q06
オピニオンスケール必須

How satisfied are you with the option you currently use most?

スケール: 1 – 7
最小:Very dissatisfied最大:Very satisfied
Q07
AIインタビュー

Reconstruct their most recent purchase in the category: what triggered it, what they compared and where they researched, the moment they decided, and any regret since. Then probe switching: what their current choice would have to do (or fail to do) for them to try another brand. Anchor on their own ranked criteria — test whether the story matches the stated priorities.

Q08
数値

What would you expect to pay for a typical product in this category, in your local currency?

Q09
プルダウン

Lastly, which age group are you in?

  • 18–24
  • 25–34
  • 35–44
  • 45–54
  • 55–64
  • 65+
  • Prefer not to say
Q10
メッセージ

That's everything — thank you! Your answers feed an aggregate report on awareness, buying criteria, and switching triggers.

含まれる機能

  • AIによる深掘り

    自由回答に合わせてAIが追加で質問し、固定のフォームでは拾えない具体的な内容を引き出します。

  • 注意確認設問

    急いだ回答や質の低い回答者を除外する仕組みを標準で備えています。

  • AIが作成する設問文

    文言、設問の順序、条件分岐をAIが調査の目的に合わせて作成します。

  • 自動レポート

    回答が集まると、テーマ、引用、わかりやすい要約が自動で作成されます。

他ツールとの比較

ほかのアンケートツールで最も近いテンプレートを調べました。それぞれの優れている点と、このテンプレートがさらに踏み込んでいる点をまとめています。

このテンプレートを選ぶ理由

  • Unaided recall is asked before aided awareness, preserving the measure most templates contaminate
  • The AI interviewer reconstructs the respondent's last REAL purchase and tests it against their stated criteria — revealed versus claimed preference in one study
  • Willingness-to-pay, switching triggers, and randomized brand lists are built in
  • Demographics come last, with prefer-not-to-say options throughout

SurveyMonkey

Market Research Survey Template

General consumer market-research template (used 6,000+ times) framed around learning likes/dislikes, adoption drivers, and price sensitivity before launch, and cross-linked to ad testing, brand tracking, and concept testing. The page describes topics more than a fixed question set, and the instrument is a static questionnaire with no adaptive probing.

優れている点

  • Positions the template within a full research suite (ad testing, brand tracking, concept testing) so users can extend it
  • Clear articulation of what to measure: likes/dislikes, adoption drivers, pricing sensitivity
  • Expert-certified question wording and strong reporting/analysis toolset behind it
  • Broad distribution and audience-panel options via SurveyMonkey Audience

物足りない点

  • Static closed-question format; no AI follow-up to probe *why* a consumer likes/dislikes or would/wouldn't buy
  • No open-ended conversational depth; qualitative nuance depends on the researcher pre-writing every question
  • No attention checks or straightliner detection surfaced on the template to protect data quality
  • No auto-generated narrative report tying responses to a decision; user assembles insights manually

Typeform

Market research surveys (templates gallery)

A gallery of 25 market-research templates (demographic, churn, price sensitivity, brand perception, market segmentation, customer needs, competitor research, consumer preference, CES). Strong on design, media-rich items, and completion rates, but each is a fixed conversational form with analysis pushed to integrations rather than a native report.

優れている点

  • Deep catalog of 25 specialized market-research templates covering segmentation, brand, pricing, churn, and competitor research
  • Conversational design with professional photo library boosts completion and answer depth
  • Positioned around concrete research jobs: gauge brand perception, pinpoint needs, build user personas
  • Auto-organizing integrations route responses for downstream analysis

物足りない点

  • Conversational styling but still fixed questions; no generative AI follow-up adapting to each consumer's answer
  • No native analysis/reporting engine; insight generation is offloaded to integrated tools
  • No attention or quality checks described to guard against low-effort market-research panelists
  • No transparent interviewer prompt or moderated-interview mode; it is a self-serve form

Jotform

Market Research Survey

A general market research survey form on Jotform's builder — a serviceable starting point with easy customization. As a static form it captures answers but cannot preserve unaided-first ordering discipline or chase the story behind a purchase.

優れている点

  • Free, quickly customizable general-purpose market research form
  • Large template ecosystem and integrations around it
  • No respondent limit concerns on paid tiers

物足りない点

  • No enforcement of unaided-before-aided question ordering
  • Static fields — no reconstruction of the respondent's actual last purchase
  • Analysis is response tables; no automated theming or revealed-vs-stated comparison

よくあるご質問

「Consumer Market Research Survey」テンプレートにはどのような設問が含まれていますか？

すぐに使える設問が10問含まれており、最初の設問は次のとおりです：「This is a short study about how you choose and buy products in this category. Your individual answers stay anonymous and…」・「When did you last purchase in this category?」・「When you think of this category, which brands come to mind first? (List up to three, in the order they occur to you.)」。すべての設問は上でプレビューでき、自由に編集できます。

このアンケートの回答にはどのくらい時間がかかりますか？

回答者は通常、10問を約6分で回答し終えます。

テンプレートは編集できますか？

はい。公開前であれば、すべての設問、選択肢、順序を編集できます。設問の追加や削除のほか、調査の目的に合わせた作り直しをAIエディターに依頼することもできます。

このテンプレートは無料で使えますか？

はい。エディターで開けば、すぐに編集を始められます。お試しにアカウントは不要で、無料プランでアンケートを公開できます。

公開の準備はできましたか？

このテンプレートをエディターで開いてみてください。最初の回答者が目にする前に、すべてを自由に変更できます。

このテンプレートを使う無料で始める

関連テンプレート

似たテーマのほかの調査もご覧ください。

すべて見る
Market Research

Brand Personality Semantic Differential

Map your brand's personality on classic semantic differential scales — traditional vs. innovative, corporate vs. human, premium vs. affordable — and compare against a competitor. The AI interviewer chases the associations behind the ratings, so you learn where the perception comes from.

テンプレートを見る
Market Research

New Product Market Demand & Pricing Study

A flexible market study for testing demand, pricing, and competitive positioning for a new or improved product/service. Covers current alternatives, feature priorities, price sensitivity, and purchase intent, with an AI follow-up interview that digs into the real reasons behind stated purchase likelihood and price reactions.

テンプレートを見る
Market Research

Target Market Demographics & Buyer Profile Survey

Builds an accurate profile of your target market — role, company size, industry, budget, buying priorities, and personal demographics — so sales and marketing can sharpen targeting and messaging. An AI follow-up interview reconstructs the real story behind a respondent's purchase intent instead of just a number on a scale.

テンプレートを見る
Market Research

Market Sizing & Category Spend Survey

Estimates the total addressable spend, current usage, and switching potential for a product or service category — combining budget allocation, price-sensitivity, and prioritization questions with an AI follow-up that reconstructs the real trigger events and decision-makers behind category spend, not just stated intent.

テンプレートを見る
Market Research

Market Segmentation & Customer Needs Discovery Survey

Groups your customers into meaningful segments by combining behavioral usage patterns, need-based attitudes, purchase-driver trade-offs, and demographics. Built for marketers and researchers building or refreshing a segmentation model. The AI follow-up interview digs into the 'why' behind each respondent's top purchase driver so segments are grounded in real reasoning, not just survey scores.

テンプレートを見る
Market Research

Consumer Purchase Behavior Segmentation Screener

Screens and segments consumer respondents by recent purchase behavior, shopping priorities, and decision-making roles to qualify and profile audiences for targeted market research studies.

テンプレートを見る