Market Sizing & Category Spend Survey

Thanks for taking part! This survey helps us understand how organizations like yours currently spend on and evaluate solutions in this category. Your responses are completely confidential and anonymized. It takes about 6-7 minutes, and there are no right or wrong answers.

Which statement best describes your organization's current relationship with (Replace with category, e.g., 'cloud-based expense management software')? (Template note: replace category name throughout before launching.)

• Currently use it
• Used it in the past but stopped
• Actively evaluating options now
• Aware of it, not currently evaluating
• Not aware of it until this survey

Approximately how much did your organization spend in total on this category in the last 12 months (in your local currency)? Enter your best estimate.

Thinking about that total spend, how is it split across the following approaches? Distribute 100 points based on share of spend.

• In-house or manual process
• (Competitor A)
• (Competitor B)
• Our category of solution
• Other tools or vendors

Now imagine a solution in this category with the features you consider essential.

• At what price would this solution be so cheap you'd question its quality?
• At what price would this solution be a bargain — a great deal for the price?
• At what price would this solution start to seem expensive, though you'd still consider it?
• At what price would this solution be too expensive to consider at all?

Which of the following did you seriously consider or evaluate in the last 12 months? Select all that apply.

• (Competitor A)
• (Competitor B)
• (Competitor C)
• Building it in-house
• None — only considered one option

How likely is your organization to increase its spending in this category over the next 12 months?

When choosing a solution in this category, which factors matter most and least to your decision?

• Upfront price
• Ease of implementation
• Feature completeness
• Integration with existing tools
• Vendor reputation and stability
• Quality of customer support
• Contract flexibility

Reconstruct the real decision process behind this organization's category spend: what event or pain point triggered their last purchase or evaluation, who holds the budget, and what would need to happen for them to expand spend or switch vendors in the next year. If they said they are 'not aware' of the category, probe what problem they currently use to solve the same need instead.

What is the single biggest barrier stopping you from spending more in this category right now?

What is the approximate size of your organization (by employee count)?

• 1-10
• 11-50
• 51-200
• 201-1,000
• 1,001-5,000
• 5,000+
• Prefer not to say

Which industry best describes your organization?

• Technology / Software
• Financial Services
• Healthcare
• Retail / E-commerce
• Manufacturing
• Professional Services
• Education
• Government / Public Sector
• Other
• Prefer not to say

That's everything — thank you! Your responses will be combined with others to estimate category spend and sizing, helping guide product and pricing decisions.