メッセージ
すべてのテンプレートPricing & Packaging
Gabor-Granger Price Sensitivity Demand Curve Survey
Builds a demand curve by asking purchase likelihood at 4-5 ascending price points for the same product or service. Ideal for pricing teams who already run Van Westendorp but need a sequential-elasticity read. The AI follow-up probes the exact price where intent drops, surfacing the value story behind the number instead of just the drop-off itself.
登録なしでお試し可能・無料プランでも回答数無制限
ライブプレビュー
Gabor-Granger Price Sensitivity Demand Curve Survey
Thanks for helping us think through pricing! We'll describe a product, then ask how likely you'd be to buy it at a few different prices. There are no right answers — your gut reaction is what's useful. about 7 minutes.
Powered by QuestionPunk
デフォルト テーマ。色とフォントは自由に変更できます。
設問の例
テンプレートの内容をプレビューできます。すべての設問は公開前に自由に編集できます。
全10問・約7分
メッセージ
Imagine a monthly meal-kit subscription that delivers 3 dinners a week for a family of four, with pre-portioned ingredients and step-by-step recipes. You choose your meals online each week, and you can skip a week or cancel at any time.
Q01
選択式必須
In the last 12 months, how often have you purchased products or services in this category?
- Never
- Rarely (1-2 times)
- Occasionally (3-5 times)
- Frequently (6+ times)
Q02
オピニオンスケール必須
If this product were priced at $9.99, how likely would you be to purchase it?
スケール: 1 – 5
最小:Definitely would not buy最大:Definitely would buy
Q03
オピニオンスケール必須
If this product were priced at $14.99, how likely would you be to purchase it?
スケール: 1 – 5
最小:Definitely would not buy最大:Definitely would buy
Q04
オピニオンスケール必須
If this product were priced at $19.99, how likely would you be to purchase it?
スケール: 1 – 5
最小:Definitely would not buy最大:Definitely would buy
Q05
オピニオンスケール必須
If this product were priced at $24.99, how likely would you be to purchase it?
スケール: 1 – 5
最小:Definitely would not buy最大:Definitely would buy
Q06
オピニオンスケール必須
If this product were priced at $29.99, how likely would you be to purchase it?
スケール: 1 – 5
最小:Definitely would not buy最大:Definitely would buy
Q07
選択式
Which of these prices feels like the fairest reflection of this product's value to you?
- $9.99
- $14.99
- $19.99
- $24.99
- $29.99
- None of these feel fair
Q08
AIインタビュー
Find the exact price point where the respondent's likelihood shifted from 'would buy' to 'would not buy' (or from a top-box to a lower rating) and probe why: what specifically stopped feeling worth it at that price, what they'd compare it to, and whether a feature or framing change would move their threshold. If they rated every price point the same, ask what would actually change their answer — cost, need, or trust in the product.
Q09
選択式
What is your age range?
- Under 25
- 25-34
- 35-44
- 45-54
- 55-64
- 65 or older
- Prefer not to say
Q10
選択式
What is your approximate annual household income?
- Under $30,000
- $30,000-$59,999
- $60,000-$99,999
- $100,000-$149,999
- $150,000 or more
- Prefer not to say
メッセージ
All done — thank you! We'll plot each price point's average purchase-likelihood score to trace out a demand curve: where the line drops sharply marks the price where buyers start dropping out, helping us find the point that maximizes both uptake and revenue.
含まれる機能
AIによる深掘り
自由回答に合わせてAIが追加で質問し、固定のフォームでは拾えない具体的な内容を引き出します。
注意確認設問
急いだ回答や質の低い回答者を除外する仕組みを標準で備えています。
AIが作成する設問文
文言、設問の順序、条件分岐をAIが調査の目的に合わせて作成します。
自動レポート
回答が集まると、テーマ、引用、わかりやすい要約が自動で作成されます。
他ツールとの比較
ほかのアンケートツールで最も近いテンプレートを調べました。それぞれの優れている点と、このテンプレートがさらに踏み込んでいる点をまとめています。
このテンプレートを選ぶ理由
- Uses a true Gabor-Granger sequence — five ascending opinion-scale price points asked against the same described product, so you get a purchase-likelihood curve rather than a single fairness check
- An AI follow-up interview step probes the exact price where the respondent's stated intent drops, surfacing the value story behind the number instead of just logging the drop-off
- Pairs the price ladder with a fairness-perception question and purchase-frequency/demographic screens (age, income) for segment-level elasticity reads
- Auto-generated report plots average purchase-likelihood at each price point, saving the manual charting pricing teams usually do by hand
SurveySparrow
Price Sensitivity Questionnaire TemplateA fielding-ready template built around the classic Van Westendorp four-question price sensitivity model rather than a Gabor-Granger price ladder. Good for a quick, static read on perceived price boundaries, but not designed to trace a purchase-likelihood curve across ascending price points for one product.
優れている点
- Ready-to-deploy Van Westendorp template with SurveySparrow's standard survey UI
- Likely supports typical branching/logic and reporting features of their platform
- Familiar, well-established pricing methodology
物足りない点
- Static question set with no adaptive AI follow-up to probe why intent shifts at a given price
- No mechanism to isolate the exact price point where purchase intent drops
- No published prompt-level methodology or transparent scoring logic
Typeform
Price Sensitivity Survey TemplateA conversational-style, fielding-ready price sensitivity template on Typeform's form builder. It's built for one-time completion with fixed question flow, so it can capture price perception but not sequentially test elasticity across multiple ascending price points with follow-up probing.
優れている点
- Typeform's signature clean, one-question-at-a-time conversational UI
- Quick to deploy and customize within their template library
- Likely integrates with Typeform's broader logic-jump and analytics tools
物足りない点
- No adaptive AI interviewing — follow-ups, if any, are pre-scripted rather than generated from the respondent's actual answer
- No built-in Gabor-Granger-style ascending price ladder with automatic drop-off detection
- No per-response quality scoring or transparent AI prompt disclosure
よくあるご質問
「Gabor-Granger Price Sensitivity Demand Curve Survey」テンプレートにはどのような設問が含まれていますか？
すぐに使える設問が10問含まれており、最初の設問は次のとおりです：「In the last 12 months, how often have you purchased products or services in this category?」・「If this product were priced at $9.99, how likely would you be to purchase it?」・「If this product were priced at $14.99, how likely would you be to purchase it?」。すべての設問は上でプレビューでき、自由に編集できます。
このアンケートの回答にはどのくらい時間がかかりますか？
回答者は通常、10問を約7分で回答し終えます。
テンプレートは編集できますか？
はい。公開前であれば、すべての設問、選択肢、順序を編集できます。設問の追加や削除のほか、調査の目的に合わせた作り直しをAIエディターに依頼することもできます。
このテンプレートは無料で使えますか？
はい。エディターで開けば、すぐに編集を始められます。お試しにアカウントは不要で、無料プランでアンケートを公開できます。
公開の準備はできましたか？
このテンプレートをエディターで開いてみてください。最初の回答者が目にする前に、すべてを自由に変更できます。
関連テンプレート
似たテーマのほかの調査もご覧ください。
