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Pricing & Packaging

Pricing research (Van Westendorp)

Find the price range your market will accept and the price point it finds fair. Uses the Price Sensitivity question: four Van Westendorp price questions on one card, charted in the report as the acceptable range and optimal price point, with a short AI follow-up on the reasons behind the prices.

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Pricing research (Van Westendorp)

Thanks for taking part. We would like your honest view on what this product is worth to you. There are no right or wrong answers, and it takes about 4 minutes.

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デフォルト テーマ。色とフォントは自由に変更できます。

設問の例

テンプレートの内容をプレビューできます。すべての設問は公開前に自由に編集できます。

全3問・約4分
メッセージ

Thanks for taking part. We would like your honest view on what this product is worth to you. There are no right or wrong answers, and it takes about 4 minutes.

Q01
選択式必須

How often do you buy or use products like this?

  • Every week
  • Every month
  • A few times a year
  • Rarely or never
Q02
価格感度分析（Van Westendorp）必須

Thinking about this product, please answer each of these price questions.

  • At what price would it be so cheap you would doubt the quality?
  • At what price would it be a bargain — great value for the money?
  • At what price does it start to feel expensive?
  • At what price would it be too expensive to consider?
Q03
AIインタビュー

Understand why the respondent chose the prices they gave: what made a price feel like a bargain, what made it start to feel expensive, and what the product would need to offer to be worth more.

含まれる機能

  • AIによる深掘り

    自由回答に合わせてAIが追加で質問し、固定のフォームでは拾えない具体的な内容を引き出します。

  • 注意確認設問

    急いだ回答や質の低い回答者を除外する仕組みを標準で備えています。

  • AIが作成する設問文

    文言、設問の順序、条件分岐をAIが調査の目的に合わせて作成します。

  • 自動レポート

    回答が集まると、テーマ、引用、わかりやすい要約が自動で作成されます。

よくあるご質問

「Pricing research (Van Westendorp)」テンプレートにはどのような設問が含まれていますか？

すぐに使える設問が3問含まれており、最初の設問は次のとおりです：「How often do you buy or use products like this?」・「Thinking about this product, please answer each of these price questions.」・「Understand why the respondent chose the prices they gave: what made a price feel like a bargain, what made it start to f…」。すべての設問は上でプレビューでき、自由に編集できます。

このアンケートの回答にはどのくらい時間がかかりますか？

回答者は通常、3問を約4分で回答し終えます。

テンプレートは編集できますか？

はい。公開前であれば、すべての設問、選択肢、順序を編集できます。設問の追加や削除のほか、調査の目的に合わせた作り直しをAIエディターに依頼することもできます。

このテンプレートは無料で使えますか？

はい。エディターで開けば、すぐに編集を始められます。お試しにアカウントは不要で、無料プランでアンケートを公開できます。

公開の準備はできましたか？

このテンプレートをエディターで開いてみてください。最初の回答者が目にする前に、すべてを自由に変更できます。

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