Pack Size Price Threshold Survey

Welcome! This survey asks about your price expectations for different product pack sizes and takes approximately 13 minutes to complete. Your participation is entirely voluntary, and you may stop at any time. There are no right or wrong answers—we are interested in your honest opinions. All responses are confidential and will be reported in aggregate only. By continuing, you consent to participate in this research.

Which product category would you like to evaluate pricing for?

• Beverages (soda, juice, water)
• Snacks & confectionery
• Personal care (shampoo, soap, toothpaste)
• Household cleaning products
• Canned & packaged foods
• Pet food & supplies
• Baby care products
• Paper products (tissues, paper towels)
• Batteries & small electronics accessories
• Other

The next few questions ask about prices you would expect for different pack sizes in your chosen category. Please enter prices in your local currency using numbers only (e.g., 5.99).

Now thinking about a small multipack (3–5 units):

Finally, thinking about a large multipack (9–12 units):

When shopping for this product, how much does price influence your purchase decision?

Based on your responses in this survey, please share any additional thoughts or feelings about how you evaluate prices or choose between pack sizes.

What is your age?

• Under 18
• 18–24
• 25–34
• 35–44
• 45–54
• 55–64
• 65+
• Prefer not to say

Thank you for completing this survey! Your responses will help us better understand price expectations across different pack sizes. Your feedback is greatly appreciated.

In the past 3 months, have you purchased a product in this category?

• Yes
• No

For a single unit, below what price would you question the product's quality?

For a small multipack (3–5 units), below what price would you question the product's quality?

For a large multipack (9–12 units), below what price would you question the product's quality?

How many times did you purchase this product in the past 3 months?

• 0 times
• 1 time
• 2–3 times
• 4–6 times
• 7 or more times

We'd like to understand more about how you think about pricing and value when choosing between different pack sizes. Please share your thoughts, and we may ask a couple of follow-up questions.

Which gender do you identify with?

• Woman
• Man
• Non-binary
• Prefer not to say

Which of the following pack sizes have you purchased in the past 3 months? Select all that apply.

• Single unit
• Small multipack (3–5 units)
• Large multipack (9–12 units)
• None of the above

For a single unit, at what price would the product start to seem expensive, but you would still consider buying it?

For a small multipack (3–5 units), at what price would the product start to seem expensive, but you would still consider buying it?

For a large multipack (9–12 units), at what price would the product start to seem expensive, but you would still consider buying it?

When choosing between a single unit and a multipack, which factors matter most to you? Select up to 3.

• Lower per-unit price
• Total amount I spend at checkout
• Storage space at home
• How quickly I use the product
• Trying a product before committing to more
• Convenience of carrying the package
• Promotional offers or discounts
• Other

Where do you currently live?

• North America
• Europe
• Asia-Pacific
• Latin America
• Middle East & Africa
• Prefer not to say

For a single unit, at what price would the product be a great deal — a real bargain?

For a small multipack (3–5 units), at what price would the product be a great deal — a real bargain?

For a large multipack (9–12 units), at what price would the product be a great deal — a real bargain?

How likely are you to switch to a larger pack size if the per-unit price is lower?

What is your approximate annual household income?

• Under $25,000
• $25,000–$49,999
• $50,000–$74,999
• $75,000–$99,999
• $100,000–$149,999
• $150,000 or more
• Prefer not to say

For a single unit, above what price would you consider the product too expensive to purchase, regardless of its quality?

For a small multipack (3–5 units), above what price would you consider the product too expensive to purchase, regardless of its quality?

For a large multipack (9–12 units), above what price would you consider the product too expensive to purchase, regardless of its quality?