すべてのテンプレート
Customer Experience

Website Feedback Survey

Find out why visitors came, whether they got it done, and what nearly stopped them. A short intercept-style survey with task success, effort, and trust measures — plus an AI follow-up that turns 'couldn't find it' into the exact page and word they were looking for.

設問の例

テンプレートの内容をプレビューできます。すべての設問は公開前に自由に編集できます。

全9問・約6分
Q01
メッセージ

Got 6 minutes? Tell us how the site worked for you today — especially if something was confusing. Your responses are completely confidential and anonymized. Honest and quick beats polished.

Q02
選択式必須

What brought you to the site today?

  • Researching the product before buying
  • Comparing you against alternatives
  • Looking for pricing
  • Getting support or documentation
  • Just browsing
Q03
選択式必須

Did you accomplish what you came for?

  • Yes, completely
  • Partially
  • No
Q04
オピニオンスケール必須

How easy was it to find what you were looking for?

スケール: 1 – 7
最小:Very difficult最大:Very easy
Q05
オピニオンスケール必須

How would you rate the look and feel of the site?

スケール: 1 – 7
最小:Dated and cluttered最大:Modern and clear
Q06
オピニオンスケール必須

How much do you trust this site with your business, based on what you've seen?

スケール: 1 – 7
最小:Not at all最大:Completely
Q07
AIインタビュー

If they didn't fully accomplish their goal: reconstruct the failure — what they searched or clicked, the exact information they needed, and where they expected to find it. If they succeeded: what almost stopped them, and what they'd tell the site's owner to change first. Also probe the trust rating: which specific element raised or lowered it (design, pricing clarity, reviews, security signals).

Q08
自由回答(短文)

If you could change one thing about the site, what would it be?

Q09
メッセージ

Thank you! Your feedback goes to the team with a weekly themed summary — the fastest-moving items come from exactly this survey.

含まれる機能

  • AIによる深掘り

    自由回答に合わせてAIが追加で質問し、固定のフォームでは拾えない具体的な内容を引き出します。

  • 注意確認設問

    急いだ回答や質の低い回答者を除外する仕組みを標準で備えています。

  • AIが作成する設問文

    文言、設問の順序、条件分岐をAIが調査の目的に合わせて作成します。

  • 自動レポート

    回答が集まると、テーマ、引用、わかりやすい要約が自動で作成されます。

他ツールとの比較

ほかのアンケートツールで最も近いテンプレートを調べました。それぞれの優れている点と、このテンプレートがさらに踏み込んでいる点をまとめています。

このテンプレートを選ぶ理由

  • Goal-based from the first question — why they came and whether they got it done — not just a satisfaction star
  • Failure cases get reconstructed by the AI down to the exact page and words the visitor was hunting for
  • Findability, visual appeal, and trust are measured separately, so you know which lever is broken
  • A weekly themed summary turns raw comments into a prioritized fix list automatically

SurveyMonkey

Website Feedback Survey Template

Expert-certified, used 27,000+ times, with 8 concrete pre-written questions spanning needs-met, findability, visual appeal, trust, and NPS-style recommendation. Strong on distribution breadth and reporting, but every question is fixed and static with no adaptive probing on low scores.

優れている点

  • Ships 8 ready-to-use, well-worded questions covering needs, findability, time-to-find, visual appeal, clarity, trust, and likelihood to recommend
  • Multi-channel distribution built in (email, website embed, SMS, social, QR, offline)
  • Automatic results summaries, filters, custom dashboards, crosstab reports, and text analysis on responses
  • Out-of-the-box themes, accessible color palettes, custom fonts and branding

物足りない点

  • Static question list with no adaptive AI follow-up when a respondent reports a bad experience or a low score
  • The single open-ended 'other comments' box is the only qualitative capture; no conversational probing to get the 'why'
  • No attention/quality checks described to filter low-effort or bot responses
  • No transparent AI prompt or interviewer logic shown; respondent gets a form, not an interview

Typeform

Website Feedback Survey Template

Conversational one-question-at-a-time form covering satisfaction, findability, navigation, purpose, and return/recommend, with rule-based conditional branching (e.g., a dissatisfied visitor is asked what they were searching for). Branching is fixed logic jumps, not generative AI follow-up, and there is no built-in analysis/reporting layer.

優れている点

  • Conversational, one-question-at-a-time format that drives higher completion rates
  • Rule-based conditional logic branches on satisfaction/findability (e.g., unhappy visitors asked what they searched for; happy visitors asked what impressed them)
  • Fully customizable text, colors, and logos; works well on every device
  • Integrations push responses into Google Sheets, Slack, analytics, plus 300+ tools

物足りない点

  • Branching is pre-authored logic jumps, not generative AI that composes a genuinely new follow-up from the answer
  • Relies on downstream tools (Sheets, analytics) for analysis; no native auto-generated report or theme summary
  • No attention checks or response-quality gating described
  • No consent or transparent interviewer prompt surface; purely a styled form

QuestionPro

Website Feedback Survey Template

A thorough website feedback questionnaire rating various site aspects. Strong coverage of the rating dimensions; everything is a scale, so a visitor who failed to find something never gets to explain what they were hunting for.

優れている点

  • Comprehensive aspect-by-aspect website rating coverage
  • Curated by a research-specialist platform, customizable
  • Free to deploy with standard reporting

物足りない点

  • No goal-based flow asking why the visitor came and whether they succeeded
  • Failure cases aren't reconstructed — no probe for the missing page or term
  • Ratings without an AI follow-up leave the 'what to fix' ambiguous

よくあるご質問

「Website Feedback Survey」テンプレートにはどのような設問が含まれていますか?

すぐに使える設問が9問含まれており、最初の設問は次のとおりです:「Got 6 minutes? Tell us how the site worked for you today — especially if something was confusing. Your responses are com…」・「What brought you to the site today?」・「Did you accomplish what you came for?」。すべての設問は上でプレビューでき、自由に編集できます。

このアンケートの回答にはどのくらい時間がかかりますか?

回答者は通常、9問を約6分で回答し終えます。

テンプレートは編集できますか?

はい。公開前であれば、すべての設問、選択肢、順序を編集できます。設問の追加や削除のほか、調査の目的に合わせた作り直しをAIエディターに依頼することもできます。

このテンプレートは無料で使えますか?

はい。エディターで開けば、すぐに編集を始められます。お試しにアカウントは不要で、無料プランでアンケートを公開できます。

公開の準備はできましたか?

このテンプレートをエディターで開いてみてください。最初の回答者が目にする前に、すべてを自由に変更できます。

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