Industry-Specific
Proven studies in this category, ready to customize.
Ad Copy Variant Comparison & Reaction Survey
Tests two or more ad copy variants head-to-head for clarity, appeal, believability, and relevance before a campaign goes live. Built for marketers and copywriters choosing between headline or messaging options. The AI follow-up interview digs into which specific words or phrases drove the winning ad and what would need to change to make the others land.
View templateGeneral Inquiry Contact Experience Survey
Captures why someone reached out through a general inquiry or 'contact us' channel, how easy that process was, and what outcome they're hoping for — with an AI follow-up that digs into the specific need behind the inquiry so teams can route and respond faster. Built for support, sales ops, and customer service teams triaging inbound contact.
View templateWorkplace Accident and Safety Incident Report
Captures the facts of a workplace accident or near-miss — what happened, where, how severe, and what conditions contributed — for safety officers and EHS teams. An AI follow-up interview reconstructs the sequence of events in the employee's own words and probes for root causes that a checklist alone would miss.
View templateMedia Consumption Habits & Platform Preferences Survey
Tracks how people actually spend time across streaming, social, news, podcasts, and print, which factors drive platform and subscription choices, and how much they trust what they consume. An AI follow-up interview digs into the story behind a recent change in habits — a dropped subscription, a new app, or a shift away from a channel — instead of just the stated reason.
View templateDiet and Exercise Habits & Motivation Survey
Captures real-world eating and activity patterns, what's blocking consistency, and what actually keeps people motivated — for wellness programs, coaches, and fitness apps designing support that matches how people actually live. An AI follow-up interview digs into the specific barrier behind someone's confidence score instead of settling for a generic checkbox.
View templateAirline Passenger Flight Experience Survey
Captures how passengers rated every touchpoint of a recent flight — booking, check-in, boarding, cabin service, and disruption handling — and prioritizes which improvements matter most. An AI follow-up interview digs into the specific moment that drove the passenger's overall rating, surfacing the concrete 'why' behind the score.
View templateOpen House Visitor Feedback Survey
Captures how visitors reacted to a specific property right after touring it — first impressions, price perception, and likelihood to make an offer — for listing agents and sellers. The AI follow-up interview digs into the specific hesitations or dealbreakers behind a visitor's purchase interest instead of settling for a generic rating.
View templateOffice Secret Santa Preferences & Experience Survey
Gathers what participants actually want to give and receive in your Secret Santa exchange — budget comfort, gift categories, restrictions, and logistics preferences — plus an AI follow-up that digs into what made past exchanges feel great or fall flat, so organizers can set rules that actually work.
View templateWorkplace Sleep Deprivation & Fatigue Risk Survey
Assesses how much sleep loss is affecting your workforce's alertness, mood, and safety on the job — built for HR, EHS, and shift-operations teams. An AI follow-up interview digs into the real story behind a recent fatigue-related close call or bad day, surfacing root causes that a checklist alone would miss.
View templateWorkplace Communication Style Assessment
Maps how employees prefer to send and receive information at work — channel choices, clarity gaps, and communication traits that matter most to them — with an AI follow-up interview that reconstructs a real recent miscommunication instead of relying on abstract self-ratings.
View templateField Trip Experience Feedback Survey
Measures how well a school, museum, or organizational field trip delivered on learning value, logistics, and safety, gathered from teachers, chaperones, and parents — with an AI follow-up that reconstructs the specific moment the trip clicked or fell apart instead of relying on a single satisfaction score.
View templateQuality of Life & Wellbeing Assessment Survey
Captures how people rate their overall life satisfaction alongside specific domains — health, finances, work, relationships, and community — then uses an AI follow-up to dig into whichever domain is dragging scores down. Built for wellbeing researchers, HR teams, city planners, and health programs that need both the numbers and the lived reasons behind them.
View templateReading Habits & Genre Interest Survey
Measures how often people read, which formats and genres they gravitate toward, and what drives their book choices — built for publishers, bookstores, libraries, and content platforms. An AI follow-up interview reconstructs the real decision behind a recent book pick or drop-off, not just the stated preference.
View templateMarket Potential Evaluation for a New Product Concept
Assesses how big and reachable the opportunity is for a new product, service, or market entry — awareness, purchase intent, price tolerance, and competitive standing — for product and strategy teams, with an AI follow-up that probes the real reasons behind stated purchase intent.
View templateSeminar & Conference Session Evaluation Survey
Captures how attendees experienced a seminar or conference session — content quality, speaker delivery, logistics, and likelihood to return — with an AI follow-up interview that digs into the specific moment satisfaction rose or fell instead of settling for a generic rating. Built for event organizers, training teams, and association program committees.
View templateGraduation Exit Survey: Satisfaction & Career Readiness
Captures graduating students' satisfaction with their program, how prepared they feel for their next step, and where the institution should invest next — built for registrars, program directors, and career services teams closing out a cohort. An AI follow-up interview digs into the real reasons behind low preparedness or satisfaction scores instead of stopping at a number.
View templateUniversity Exit Experience & Outcomes Survey
For students leaving a university — whether they graduated, withdrew, or transferred — this survey captures how they rate teaching, advising, support services, and overall value, then uses an AI follow-up interview to dig into the real story behind their satisfaction score instead of settling for a flat rating.
View templateU.S. Presidential Approval & Trust Tracker
Tracks how the public rates the current President's overall performance, trust, and handling of specific issues like the economy and foreign policy — for pollsters, newsrooms, and researchers who need a quick pulse read. An AI follow-up interview digs into the specific event or issue actually driving each respondent's rating, not just the label they picked.
View templatePost-Stay Hotel Guest Experience Survey
Captures how guests rated check-in, room quality, staff, and value after a recent stay, plus their likelihood to recommend and rebook. An AI follow-up interview digs into the real story behind their score — what made or broke the stay — so hotel teams get specifics, not just star ratings.
View templateRestaurant Dining Experience Feedback Survey
Captures how diners rate food, service, value, and atmosphere after a specific visit, plus their likelihood to recommend and return. An AI follow-up interview digs into the concrete moment behind their recommendation score — what stood out or went wrong — so the team gets specifics they can act on, not just star ratings.
View templateCan’t find the right template?
Describe what you want to learn in one sentence. QuestionPunk will draft a full study for you in about 20 seconds.