Market Research

Screens and segments consumer respondents by recent purchase behavior, shopping priorities, and decision-making roles to qualify and profile audiences for targeted market research studies.

A diagnostic survey for startup founders to systematically evaluate evidence-backed certainty across customer, problem, channel, and revenue assumptions, enabling prioritized validation planning.

Evaluates how clearly a landing page communicates its value, how much trust it builds, and whether visitors intend to act. Ideal for UX researchers, product marketers, and CRO teams diagnosing friction and optimizing conversions.

Classifies product features into Must-Be, Attractive, One-Dimensional, and Indifferent categories using the Kano model methodology. Designed for product teams seeking to prioritize their roadmap based on how features drive customer satisfaction.

Maps unmet and over-served outcomes among current product users using Jobs-to-Be-Done methodology. Use it to calculate opportunity scores, prioritize features, and validate roadmap decisions.

Validates ideal customer profile assumptions by mapping tool triggers, value drivers, and purchase signals across founder and operator segments. Designed for B2B startups refining go-to-market targeting.

Identifies early adopter segments by measuring problem severity, experimentation behavior, bug tolerance, and adoption influence. Use with prospective beta testers or tool evaluation panels to prioritize product roadmap and recruit champions.

A psychographic and behavioral segmentation instrument for understanding how consumers discover, evaluate, and choose brands. Use it to build data-driven personas, size market segments, and inform targeting strategy.

Measures consumer feature preferences through forced-choice pairwise comparisons, attribute importance rankings, and purchase intent for portable consumer electronics. Designed for market researchers seeking to identify which product attributes most influence buying decisions.

Identifies why customers switch service providers, what barriers they encounter, and where conversion friction occurs — designed for product, marketing, and CX teams seeking to reduce churn and improve competitive win rates.

Measures unaided and aided brand awareness, image associations, value perceptions, purchase intent, and NPS against key competitors to benchmark brand health and identify competitive positioning opportunities.

Measures when and why shoppers enter a product category, the decision drivers behind brand selection, and the path to purchase—providing actionable insights for brand positioning, retail activation, and category growth strategy.

Measures unaided and aided brand awareness, category usage, consideration sets, first-choice preference, and perceptual brand equity attributes. Designed for tracking brand health over time across competitive sets.

Measures advertising recall, brand awareness (unaided and aided), consideration lift, and brand preference across major money and payment apps. Designed for market researchers evaluating fintech campaign ROI.

Measures unaided recall and recognition accuracy of brand logos, color palettes, and taglines to benchmark brand asset attribution strength across audience segments.

Measures top-of-mind recall, aided brand awareness, brand associations, and purchase consideration to benchmark a target brand against competitors. Suitable for market researchers tracking awareness across channels and audiences.

Measures unaided brand recall, aided recognition, and consideration-set drivers within a product category to benchmark brand awareness, track advertising impact, and inform campaign strategy.

Measures unaided brand recall, message clarity, ad relevance, call-to-action performance, and behavioral intent for e-commerce advertisements. Ideal for creative optimization and media-mix evaluation.

Measures how research teams plan projects, select and evaluate tools, and navigate procurement — providing quantitative benchmarks and qualitative depth on workflow efficiency and pain points.

A fast, fun icebreaker poll designed for teams, classes, or events. Collects lighthearted preferences and interests to spark conversation and boost meeting engagement in under 2 minutes.