Marketing & growth survey templates
Understand what your marketing is actually doing — from brand awareness and ad recall to attribution and content engagement. These templates help growth teams measure lift and learn what messaging resonates, with AI follow-ups for the reasons behind the numbers.
61 templates in Marketing & Growth
Campaign Goals & Attribution Practices Audit
A 90-day diagnostic survey for ecommerce teams to evaluate campaign goal-setting, attribution methods, tool effectiveness, and cross-functional alignment — surfacing gaps in ROAS, CAC measurement, and reporting workflows.
View templateMarketer Trust in Identity Resolution & Graph Accuracy
Measures marketing professionals' confidence in identity resolution accuracy, validation practices, and vendor evaluation criteria. Designed for B2B research targeting practitioners and decision-makers responsible for customer identity strategy.
View templateBrand Name Testing: Memorability & Distinctiveness Evaluation
Evaluates and compares candidate brand names on memorability, distinctiveness, and category appropriateness to identify the strongest option for a product or service launch.
View templateEmail Deliverability Practices Assessment
Assesses email marketers' authentication setup, list hygiene, monitoring habits, and inbox-placement confidence to identify deliverability gaps and training needs.
View templateData Clean Room Adoption & Trust Assessment
Measures marketing professionals' awareness, trust, perceived accuracy, and adoption barriers related to data clean rooms for measurement. Ideal for ad tech vendors, industry bodies, or research teams benchmarking clean room sentiment.
View templatePrivacy-First Marketing Measurement Readiness Audit
Assesses an organization's preparedness for third-party cookie deprecation and signal loss across paid media channels, covering current measurement maturity, privacy-preserving toolkit adoption, investment priorities, and organizational barriers. Designed for marketing, analytics, and data science leaders.
View templateEntrepreneur Tool Marketing: Message Recall & Channel Effectiveness Survey
Measures unaided message recall, channel exposure, and message resonance among entrepreneurs and small-business professionals who encountered software marketing in the past four weeks. Use this to identify which channels drive the strongest awareness and behavioral intent.
View templateApp Store Listing A/B Concept Test
Evaluates two app store listing variants on clarity, appeal, trust, and conversion intent to identify the higher-performing concept. Designed for respondents who have recently browsed or installed apps.
View templatePost-Exposure Ad Effectiveness: Recall, Brand Lift & Intent
Measures unaided and aided ad recall, creative reactions, brand perception shifts, and purchase intent following ad exposure. Designed for marketing researchers evaluating campaign performance across channels.
View templateOnline Ad Intrusiveness & Monetization Preferences Survey
Measures perceived ad intrusiveness, relevance, tolerance thresholds, preferred ad controls, and willingness to pay for ad-free experiences among internet users to inform UX and monetization strategy.
View templateAd Creative Pretest: Appeal, Clarity & Purchase Intent
Pretest ad concepts by measuring unaided message recall, emotional appeal, clarity, personal relevance, and behavioral intent. Designed for researchers and marketers evaluating creative executions before launch.
View templateFrequently asked questions
- What is a brand lift survey?
- A brand lift survey measures how a campaign changed awareness, perception, or intent by comparing exposed and unexposed audiences. It captures aided and unaided recall, favorability, and consideration to quantify marketing impact.
- How do I measure ad effectiveness?
- Combine recall (do people remember the ad?), message association (did the right idea land?), and intent shift. These templates structure all three and use AI follow-ups to capture what people actually took away.
- Can surveys help with marketing attribution?
- Yes — a simple "How did you hear about us?" survey adds self-reported attribution that fills gaps analytics misses, especially for word-of-mouth and offline channels.
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